Westfield Labs is thrilled to share that we’ve added another award to our trophy case – the Gold MAXI Award from The International Council of Shopping Centers (ICSC)! These awards highlight the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies across the United States.
Westfield Lab’s Dine on Time was honored with a Gold award in the category of New Media/Emerging Technology. Dine on Time is a product being piloted in San Francisco that allows customers to order from Westfield San Francisco Centre’s Food Emporium and Restaurant Collection Under the Dome for scheduled pick-up or bike delivery for convenient dining via iPhone app, online and mobile web. Utilizing digital strategies, the winners in this category illustrated immersive, interactive and innovative experiences for consumers that achieved the center’s brand and marketing communication goals. We were extra excited to win this award alongside Westfield Century City, who won a Silver Award in the same category for their #WestfieldFashBash campaign.
Congratulations to all the winners and cheers to many more for Westfield!!